ATTENTION: Business Owners

 

Find out why your email autoresponder could be...

 

* Costing you money

* Screwing up your positioning

* Damaging customer relationships

 

 

 

 

Friday 13th, 2014, Uptown New Orleans, Louisiana

 

I sipped the frothy hot coffee and peered over the contents of her email.

 

 

While she was undoubtedly offering an enourmously impactful and potentially life-changing course of action to her subscribers there was something...

 

...something...

 

... missing. 

 

While very informative and organized, the email read like shopping at a paint store. 

 

Drab.

 

Dull. 

 

I was 12 again, being dragged to the store by the 'rents, and latex boredom was quickly shuttling me off to la-la land. 

 

This was a far cry from the expressive, hilarious, world-traveling adventurer with the athleticism and rockstar personality I had come to know and love. 

 

I sat back befuddled and closed my gmail. 

 

Lets see what happens next, I though, and reserved any more judgement until a new email darkened my inbox. 

 

A few days later I cracked open the second one. 

 

Again, the helpful, intellectual business owner I know my friend to be was there trying to be instructive, but againthere was a wet blanket of formality. 

 

Where was her worldy panache?

 

Her zest for life?

 

Her sense of humor and silliness? 

 

Absent. 

 

After a couple weeks of these tedious emails I sat down over skype with my friend and put her on blast. 

 

"What are you doing in these emails?l" I chided her lovingly.

 

"What do you mean?" She responded.

"I mean where are YOU?" I said. "Your wit, sarcasm ,PERSONALITY?" 

 

"It's like you gave your charm a vacation" I added. 

 

"It's a great course and people who've taken it have really improved their lives." she countered. 

 

"I have no doubt about that. You know what you teach inside and out. How many people have taken this again?"

 

"Nine" She answered a few tones lower. 

 

"Right!!" I said.

 

"You're awesome work isn't reaching enough people!" 

 

I continued, "...partly because you've left out the YOU in your message" 

 

We continued on Skype for anopther two hours and I broke down for her exactly what I thought she needed to do to re-ivigorate her message, get that personality back into her business communication, and start conducting her email outreach in a way that drew moths to a house-on-fire. 

 

So what steps did her and I talk about that may benefit you and your business?

 

 

 

* How to inject the YOU back into your email [Cast aside the drab, fearful and boring forever and engage with your 'best self']

 

* How to put her email sequence ON STEROIDS! [It's bigger, stronger, faster, more efficient and virile!]

 

* How to inject persuasive flair into her messages as if by a virtual turkey-baster! [techniques and tactics that motivate]

 

*How to become "the gal" in her customers lives [become the person your community turns to when they want expertise on your subject]

 

* How to sell like a boss with email! [Don't be that hypey, used car salesman everyone loathes]

 

* How to let loose "the terminator" [ it doesn't eat, sleep, whine, get pregnant or take smoke breaks]

 

 

 

 

 

 

 

 

Already know what you want?